Meta Ads & Google Ads Specialist | PPC Management | Manik Insights
Meta Ads · Google Ads · Conversion Tracking

Meta Ads & Google Ads Specialist for Leads, Sales & Measurable Growth

I help e-commerce stores, service businesses and growing brands turn paid advertising into a clearer growth system through Facebook & Instagram Ads, Google Ads / PPC management and reliable conversion tracking.

Direct 1:1 communication · Campaign strategy + management · Tracking-aware optimisation
Meta Ads Specialist Google Ads / PPC E-commerce & Lead Generation GA4 · GTM · Meta Pixel
PAID MEDIA + MEASUREMENT TRACKING CONNECTED
Meta AdsManaged
Google AdsOptimised
TrackingVerified
StrategyOffer + intent
CampaignsMeta + Google
MeasurementLeads + sales
Google AdsSearch · Shopping · PMax
Meta AdsFacebook · Instagram
Platforms & tools I work with
Meta Ads Google Ads Google Merchant Center GA4 Google Tag Manager Meta Pixel & CAPI

Paid advertising services built around business outcomes

My main focus is Meta Ads first, Google Ads second, with conversion tracking underneath both so campaign decisions are based on meaningful data.

01 / PRIMARY SERVICE
M

Meta Ads Management

Facebook and Instagram Ads management for e-commerce sales, lead generation, messages and enquiries — with audience testing, creative strategy, retargeting and ongoing optimisation.

Facebook Ads Instagram Ads Lead Generation E-commerce Ads Retargeting
Explore Meta Ads Management →
02 / CORE SERVICE
G

Google Ads / PPC Management

Google Ads management focused on commercially valuable searches, qualified enquiries and e-commerce sales across Search, Shopping and Performance Max.

Google Search Ads PPC Management Shopping Ads Performance Max Keyword Research
Explore Google Ads Management →
03 / MEASUREMENT

Conversion Tracking & Analytics

Conversion tracking for Google Ads and Meta Ads using GA4, Google Tag Manager, Meta Pixel, CAPI and platform conversion tools, with more advanced implementations handled where appropriate.

GA4 Google Tag Manager Meta Pixel Conversions API Google Ads Tracking
Explore Conversion Tracking →

Meta Ads and Google Ads for businesses that need real customer action

I work best with businesses where paid advertising has a clear commercial goal: a purchase, qualified lead, booking, call, message or other measurable conversion.

E-commerce

Paid Ads for Online Stores

Meta Ads and Google Ads for stores that want to generate purchases, improve retargeting and understand which campaigns drive revenue.

  • Meta Ads sales campaigns
  • Google Shopping & Performance Max
  • Purchase and checkout tracking
  • ROAS and conversion-value analysis
Lead Generation

Ads for Service Businesses

Campaigns for businesses that depend on enquiries, calls, consultation requests, messages or appointments rather than online checkout.

  • Facebook & Instagram lead generation
  • Google Search Ads for high-intent leads
  • WhatsApp / Messenger campaign support
  • Form, call and lead conversion tracking
Existing Ad Accounts

Campaign Audits & Performance Improvement

If ads are already running but performance is unclear, I can review the account, tracking and campaign structure to identify what should be tested or corrected.

  • Meta Ads account review
  • Google Ads / PPC audit
  • Conversion tracking checks
  • Budget, targeting and campaign observations
Manik — Meta Ads and Google Ads specialist

Manik

Meta Ads & Google Ads Specialist

I work directly with clients across campaign strategy, setup, management, optimisation and measurement instead of passing the work between multiple account managers.

Direct 1:1You communicate with the person doing the work.
Ad-first focusMeta Ads and Google Ads are the core services.
Tracking-awareCampaign data is checked before important decisions.
Clear reportingFocus on leads, sales, CPA, ROAS and conversion quality.

One specialist across paid media and the measurement behind it

Strong campaign management is not only about launching ads. It is about understanding the offer, customer intent, creative, search terms, budget allocation and whether the conversion data is reliable enough to guide optimisation.

01
Strategy tied to the business goalCampaign structure starts with the action you actually want: sales, qualified leads, calls, messages or bookings.
02
Hands-on Meta Ads and Google Ads managementI work directly in the ad accounts, review performance and make ongoing optimisation decisions.
03
Conversion tracking connected to campaign decisionsGA4, GTM, pixels and platform conversions are used to improve confidence in the data behind optimisation.
04
Practical communication instead of vanity metricsReporting focuses on what changed, what the data suggests and what should happen next.
More About How I Work →

Metrics that connect advertising activity to business performance

Clicks and impressions can be useful diagnostic signals, but the main focus is what happens after the click and whether the campaign is creating useful business outcomes.

Qualified Leads

Form submissions, calls, messages or enquiries that match the type of customer you want.

Sales & Revenue

Purchases, conversion value and revenue data where e-commerce tracking is available and reliable.

CPA & Cost Efficiency

Cost per acquisition or lead, budget distribution and wasted-spend signals across campaigns.

ROAS & Conversion Quality

Return on ad spend where applicable, plus the quality and usefulness of the conversions being reported.

See the kind of paid media and tracking work I handle

My portfolio focuses on real campaign workflows and implementation examples rather than made-up performance claims.

META ADS

Facebook & Instagram Campaign Management

Examples of paid social work across e-commerce and lead-generation campaigns.

  • Audience and campaign structure
  • Creative and ad-copy testing
  • Retargeting and budget optimisation
View Meta Ads Work →
GOOGLE ADS

Search, Shopping & PPC Campaign Work

Google Ads work focused on commercial search intent, account structure and conversion measurement.

  • Search and keyword strategy
  • Shopping / Merchant Center support
  • Performance and search-term analysis
View Google Ads Work →
TRACKING

Conversion Tracking & Analytics Setup

Measurement work used to connect campaign activity with leads, purchases and other valuable website actions.

  • GA4 and Google Tag Manager
  • Google Ads conversions
  • Meta Pixel and CAPI support
View Tracking Work →

A simple process from account review to ongoing optimisation

The exact campaign setup varies by business, but the working process stays focused on clear goals, useful data and continuous improvement.

01

Audit & Discovery

I review your business goal, offer, existing campaigns, website and tracking to identify the biggest priorities.

02

Strategy & Setup

I build the campaign structure around the audience, search intent, offer, budget and conversions that matter.

03

Launch, Test & Optimise

Campaigns are monitored and improved through creative, audience, search-term, bidding and budget decisions.

04

Report & Improve

I communicate what happened, what the data suggests and what should be tested or changed next.

Questions clients often have before hiring a paid ads specialist

These answers cover the most common questions about Meta Ads, Google Ads and conversion tracking. For an account-specific answer, you can send me your website or campaign details.

Yes. Meta Ads and Google Ads are my two main services. They can be managed separately or together depending on your audience, offer, budget and where customers are most likely to discover or search for your business.

Yes. Meta Ads for e-commerce can include sales campaigns, audience testing, creative testing, retargeting and purchase tracking. The campaign structure depends on the store, products, available data and advertising budget.

Yes. Google Search Ads can be built around high-intent searches and conversion actions such as form submissions, calls, bookings or consultation requests. Keyword quality and conversion tracking are reviewed alongside campaign performance.

Yes. I can review an existing account to look at campaign structure, targeting or search intent, budgets, creative or ad quality, conversion tracking and performance patterns before recommending the next steps.

You can technically launch campaigns without a complete analytics setup, but reliable conversion measurement is important before making major optimisation decisions. I can review GA4, GTM, Google Ads conversions and Meta Pixel/CAPI as part of the setup.

Yes. My work can be delivered remotely, so campaign management, reporting and consultations can be handled for international clients as well as businesses in Bangladesh.

Practical paid advertising and tracking insights

I use the blog to explain the same areas I work on in real accounts: Meta Ads strategy, Google Ads optimisation, audience testing, conversion tracking and measurement.

Read Blog & Insights →
Meta Ads: audience testing, broad vs interest targeting, retargeting and creative performance.
Google Ads: keywords, search intent, Shopping, Performance Max and wasted-spend control.
Tracking: GA4, GTM, Meta Pixel, CAPI and conversion measurement for better campaign decisions.

Need help with Meta Ads, Google Ads or conversion tracking?

Send me your website and a short description of what you are trying to achieve. I can review the situation and discuss the most useful next step for your campaigns.

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