Google Ads Specialist for PPC, Search, Shopping & Performance Max
Hands-on Google Ads management for businesses that want qualified leads, e-commerce sales and more efficient PPC performance. I manage Search, Shopping and Performance Max campaigns, supported by keyword research, Merchant Center, conversion tracking and ongoing optimisation.
+880 1756-826096Google Ads management built around search intent, conversions and efficient spend
Google Ads works best when keyword intent, campaign structure, landing pages and conversion tracking are connected. My PPC management approach focuses on reaching people who are actively searching, reducing wasted spend and measuring the actions that matter to your business.
High-Intent Google Search Ads
Search campaigns can place your business in front of people who are actively looking for the products or services you offer.
Search, Shopping & Performance Max
Search, Shopping, Performance Max, Display and remarketing can be combined based on your goals, audience and available data.
Conversion-Focused PPC Optimisation
With reliable conversion tracking in place, campaign performance can be analysed and optimisation decisions can be made with greater confidence.
Google Ads for lead generation, e-commerce and service businesses
I work with businesses that need hands-on Google Ads and PPC management, whether the goal is qualified enquiries, online sales, calls, bookings or a more efficient advertising account.
Google Search Ads for Leads & Enquiries
Search campaigns for businesses that want to appear when potential customers are actively looking for a service, solution or consultation.
- High-intent keyword research
- Search campaign structure and ad copy
- Lead, call and form conversion tracking
- Cost-per-lead and search-term optimisation
Google Shopping & Performance Max for Online Stores
Google Ads management for e-commerce businesses using Search, Shopping and Performance Max alongside Merchant Center and purchase tracking.
- Google Merchant Center and feed review
- Shopping and Performance Max campaigns
- Product and search-term performance analysis
- Purchase, conversion value and ROAS reporting
Google Ads for Local Services & High-Intent Customers
PPC campaigns for service businesses where a valuable conversion may be a phone call, booking, enquiry form or consultation request.
- Location and service-intent keyword targeting
- Call and enquiry-focused campaigns
- Negative keyword and wasted-spend control
- Landing-page and conversion tracking review
Google Search, Shopping, Performance Max, Display & Remarketing campaigns
Google Search Ads
Text ads on search results
Google Shopping Ads
Product listings via Merchant Center
Performance Max (PMax)
AI-driven cross-network ads
Display Ads
Visual banner placements
Google Ads Remarketing
Re-engaging past visitors
What’s included in Google Ads & PPC management
Google Ads Account Audit & Campaign Strategy
I review your existing Google Ads account, campaign structure, keywords, search terms, budgets, bidding and conversion setup before recommending optimisation, restructuring or a cleaner new campaign plan.
- Full account & campaign structure review
- Wasted spend & search term analysis
- Conversion tracking verification
- Quality Score & ad relevance check
Keyword Research & Search Term Optimisation
Commercial keyword research, match-type decisions and ongoing search-term analysis help keep PPC spend focused on relevant customer intent rather than low-value or unrelated traffic.
- Search-intent keyword research
- Negative keyword list management
Google Shopping Ads & Merchant Center
Merchant Center setup, product feed review and Shopping campaign support help make sure product data is usable for Google Shopping and Performance Max campaigns.
- Merchant Center setup & feed audit
- Product title & attribute optimisation
Bid Strategy, Budget & Performance Max Optimisation
Budgets and bidding are reviewed against conversion quality, cost per acquisition and available conversion value. Performance Max is monitored alongside Search and Shopping rather than treated as a set-and-forget campaign.
- Cross-campaign budget allocation
- Bid strategy testing & adjustment
Google Ads Reporting & Conversion Analysis
Clear reporting focuses on conversions, cost per conversion, conversion value, ROAS where appropriate, search-term quality and the changes made to improve campaign performance.
- Weekly ROAS & CPA breakdown
- Plain-language performance notes
A practical Google Ads management process from audit to optimisation
A straightforward process to understand the account, build the right structure and continuously improve performance.
Google Ads Audit & Tracking Check
Account and conversion tracking reviewed together.
Keyword, PPC & Campaign Strategy
Campaign structure planned around your goals, offer, margins and available data.
Build Ads & Launch Campaigns
Campaigns built, tested, and launched.
Optimise Search Terms & Bids
Performance is monitored, tested and refined as data builds.
Report & Scale Carefully
Reporting focuses on meaningful KPIs, then budget is scaled where performance supports it.
Google Ads tools used for PPC management and measurement
Questions about Google Ads & PPC management
Have a Google Ads account, Merchant Center issue or conversion tracking question? Send me a message.
Yes. I can manage Google Ads campaigns across Search, Shopping and Performance Max, with Display or remarketing used when they fit the strategy. Campaign structure depends on your goals, website, budget, conversion data and customer journey.
Yes. Google Ads lead generation can focus on high-intent search terms and conversion actions such as form submissions, phone calls, consultation requests or other qualified enquiries.
Yes. E-commerce Google Ads can include Search, Shopping and Performance Max campaigns, Merchant Center support, product feed review, purchase tracking and ROAS-focused analysis where reliable revenue data is available.
Yes. A Google Ads audit can review campaign structure, keywords, search terms, match types, bidding, budgets, ads, landing-page relevance, conversion tracking and wasted-spend signals before changes are recommended.
There is no single budget that works for every business. A practical starting budget depends on search demand, competition, cost per click, margins, lead or order value and expected conversion rate.
Timelines vary by industry, budget, competition, account history and conversion volume. Early data can appear quickly, but meaningful optimisation normally requires enough search and conversion data to identify reliable patterns.
Yes. I can support Google Merchant Center setup, product feed review, diagnostics and Shopping-readiness when Shopping or Performance Max campaigns are part of the account strategy.
I can audit or configure Google Ads conversion tracking with GA4 and Google Tag Manager where appropriate. More complex server-side or custom-development requirements may need coordination with the website developer.
Yes. Your business should retain ownership of its Google Ads and related assets. I work through the access you provide to your existing accounts.
Related advertising and conversion tracking services
Looking for a Google Ads specialist to manage your PPC campaigns?
Send me your website or existing Google Ads account details and a short description of your goals. We can discuss Search, Shopping, Performance Max, lead generation, e-commerce or a Google Ads audit and identify the most useful next step.