Google Analytics 4 Built Around Reliable Measurement
GA4 setup, event tracking, e-commerce measurement and reporting — configured to give you clearer, more reliable data for marketing and business decisions.
+880 1913-058296Reliable analytics starts with the right setup
GA4 helps you understand how people interact with your website and which actions contribute to leads, sales and other business outcomes. The quality of those insights depends on how well the tracking is configured.
Understand User Behaviour
GA4's event-based model can measure interactions beyond page views, helping you analyse key actions such as form submissions, purchases, downloads and engagement.
Flexible Event-Based Measurement
Custom events, audiences, explorations and integrations can be configured around the actions and reporting needs that matter to your business.
Supports Better Marketing Decisions
GA4 can support Google Ads measurement, audience building and reporting, while also giving you a clearer view of traffic and conversion performance across channels.
GA4 setup and reporting built around your business
GA4 Setup
Property & data streams
UA → GA4 Migration
Event & goal remapping
Custom Events
Conversions that matter
E-commerce Tracking
Purchases & carts
Dashboards
Looker Studio reports
Everything needed to trust your GA4 property
GA4 Property Setup & Migration
I review your existing GA4 property, data streams, events and key settings to identify gaps, duplicate tracking and configuration issues before making changes.
- Full property & data-stream audit
- Event & conversion review
- Internal traffic & bot filtering
- Cross-domain & referral exclusion setup
Custom Event & Conversion Tracking
Form submissions, sign-ups, downloads, calls and other important actions can be configured as events and key events based on what matters to your business.
- Custom event configuration
- Key event configuration & verification
Enhanced E-commerce Tracking
E-commerce events such as view_item, add_to_cart, begin_checkout and purchase can be configured and tested for Shopify, WooCommerce or custom websites.
- Full purchase funnel tracking
- Revenue & order-value reconciliation
Custom Dashboards & Looker Studio Reports
Looker Studio dashboards can be built around the KPIs your business actually uses, with GA4 and other relevant data sources connected where appropriate.
- Custom Looker Studio dashboard
- Monthly plain-language summary
Monitoring & Data Quality Audits
Tracking can change as websites, forms and integrations evolve. Ongoing checks help identify broken, missing or unexpected events before they affect reporting quality.
- Scheduled data-quality checks
- Alerting on broken or missing events
A clear process from audit to reporting
A straightforward process to review the current setup, configure the right events and build reporting around your goals.
Property Audit
Existing setup reviewed for gaps and duplicates.
Setup & Configuration
Data streams, settings, filters and event structure are configured or refined.
Event Configuration
Important events, key events and e-commerce tracking are configured and tested.
Dashboard Build
Custom Looker Studio reports built around your KPIs.
Monitor & Report
Ongoing checks help maintain data quality as your website and marketing setup changes.
Tools used to build and monitor every property
Possibly. A GA4 property can be installed and still have issues such as duplicate events, missing key events, incorrect referral settings or incomplete e-commerce tracking. An audit can confirm whether the current setup is reliable.
Universal Analytics has been replaced by GA4, so I focus on reviewing and rebuilding the measurement you still need in GA4 rather than recreating the old platform exactly. Existing tracking requirements can be mapped into GA4's event-based model where relevant.
Yes. GA4 can be linked with Google Ads for reporting, audiences and relevant conversion workflows. Meta Ads uses its own Pixel and Conversions API setup, which can be configured alongside GA4 so the wider measurement setup is more consistent.
Yes. GA4 e-commerce events such as view_item, add_to_cart, begin_checkout and purchase can be configured for Shopify, WooCommerce or custom websites and then tested against expected user journeys.
Reporting can include a Looker Studio dashboard built around the KPIs relevant to your business, plus clear summaries or reporting views depending on the scope of the engagement.
Yes. Your business should retain ownership of its Google Analytics property. I work through the access you provide to your existing Analytics account, or help you create the property under your own business ownership.
Services that connect with your analytics setup
Ready to trust the numbers in your dashboard again?
Book a free consultation to discuss your GA4 setup, tracking requirements, reporting needs and the most useful next steps.