Meta Ads & Google Ads Management Built for Leads, Sales and Measurable Growth
I provide hands-on Meta Ads management for Facebook and Instagram, Google Ads / PPC management, and conversion tracking for businesses that want more qualified leads, online sales and clearer performance data. Campaigns are supported by GA4, Google Tag Manager, Meta Pixel, Conversions API and other measurement tools where appropriate.
Meta Ads first, Google Ads second, with conversion tracking underneath every decision.
My core services are Meta Ads management, Google Ads management and conversion tracking. I help e-commerce stores, lead-generation businesses and service companies plan paid advertising around real business goals, then connect the campaigns to GA4, Google Tag Manager, Meta Pixel, CAPI and Google Ads conversion tracking so performance can be measured beyond clicks and impressions.
Meta Ads — Facebook & Instagram
As a Meta Ads specialist, I plan, build and optimise Facebook Ads and Instagram Ads around the action your business actually needs. That may be e-commerce purchases, lead generation, WhatsApp or Messenger conversations, appointment enquiries, website conversions or retargeting. The focus is on practical campaign structure, audience testing, creative performance and budget decisions that support profitable growth.
1What’s Included
- ✓Campaign strategy and account structure
- ✓Sales, leads and messaging campaigns
- ✓Audience research and testing
- ✓Broad, interest and lookalike strategies
- ✓Retargeting campaign setup
- ✓Creative and ad-copy testing
- ✓Budget allocation and scaling
- ✓Performance analysis and optimisation
- ✓Meta Pixel review
- ✓Conversions API / event-quality review
2How I Approach It
3What I Optimise For
- ✓Purchases and cost per purchase
- ✓ROAS where revenue tracking is available
- ✓Qualified leads and enquiries
- ✓Cost per messaging conversation
- ✓Creative and audience performance
- ✓Retargeting efficiency
Google Ads / PPC Management
As a Google Ads specialist, I build and manage PPC campaigns around commercial search intent, relevant products or services and reliable conversion measurement. The aim is to reach people who are actively searching, reduce wasted spend from irrelevant traffic and improve the relationship between keywords, ads, landing pages and business outcomes.
1What’s Included
- ✓Account audit and restructuring
- ✓Search campaign setup
- ✓Shopping and Performance Max support
- ✓Keyword and search-intent research
- ✓Negative keyword management
- ✓Responsive Search Ad copy
- ✓Assets and extensions
- ✓Budget and bidding optimisation
- ✓Search-term analysis
- ✓Conversion tracking review
2How I Approach It
3What I Optimise For
- ✓Conversions and conversion value
- ✓Cost per conversion
- ✓ROAS for e-commerce
- ✓Search-term quality
- ✓Landing-page relevance
- ✓Commercially useful traffic
Conversion & Server-Side Tracking
Conversion tracking is the measurement foundation behind Meta Ads and Google Ads. I audit and implement tracking for purchases, leads, form submissions, calls, add-to-cart actions and other important events using GA4, Google Tag Manager, Google Ads conversion tracking, Meta Pixel, Meta Conversions API and enhanced conversions where appropriate.
1What’s Included
- ✓Google Ads conversion tracking
- ✓Meta Pixel implementation
- ✓Meta Conversions API
- ✓Google Ads Enhanced Conversions
- ✓GA4 key events / conversions
- ✓Google Tag Manager implementation
- ✓Server-side GTM where appropriate
- ✓E-commerce event tracking
- ✓Event deduplication checks
- ✓Tag Assistant and DebugView QA
2How I Approach It
GA4 & Google Tag Manager
GA4 and Google Tag Manager support the analytics and conversion-tracking layer behind many paid advertising projects. I use them to organise events, configure key actions, connect Google Ads and Meta measurement, troubleshoot duplicate or missing conversions and understand what visitors do after arriving from paid campaigns.
1What’s Included
- ✓GA4 property and web stream setup
- ✓GA4 event configuration
- ✓E-commerce measurement
- ✓Key-event setup
- ✓Google Ads and Search Console linking
- ✓GTM tag, trigger and variable setup
- ✓Container audit and cleanup
- ✓dataLayer guidance where required
- ✓DebugView / Tag Assistant validation
- ✓Measurement documentation
Google Merchant Center & Shopping Setup
For e-commerce businesses running Google Shopping or Performance Max, I can help prepare the Google Merchant Center and product-feed setup that feeds those campaigns. This includes account setup, website verification, feed connections, product diagnostics, shipping settings and common product-disapproval checks.
1What’s Included
- ✓Merchant Center account setup
- ✓Website verification and claiming
- ✓Product feed setup / connection
- ✓Product attribute review
- ✓Diagnostics and disapproval review
- ✓Shipping and return settings
- ✓Google Ads connection
- ✓Shopping-readiness checks
E-commerce & Performance Marketing
For e-commerce marketing, I can connect Meta Ads sales campaigns, Google Ads and Shopping, Google Merchant Center, GA4, GTM and purchase tracking into one practical workflow. This helps online stores evaluate acquisition cost, purchase value, retargeting performance and campaign profitability with fewer gaps between the advertising and analytics systems.
1Areas I Can Support
- ✓Meta Ads sales campaigns
- ✓Google Ads / Shopping campaigns
- ✓Retargeting strategy
- ✓Product-feed readiness
- ✓Purchase and checkout tracking
- ✓GA4 e-commerce reporting
- ✓Campaign performance analysis
- ✓Landing-page and funnel observations
Related digital marketing capabilities
These are supporting capabilities rather than the main positioning of Manik Insights.
Search-performance monitoring, indexing checks and connection with GA4.
Profile setup and optimisation support for local businesses.
Campaign setup and paid social support where TikTok fits the audience.
Reviewing ads, tracking and funnel issues before deciding where to invest.
Paid advertising support for the problems businesses actually search for.
Whether you need a Facebook Ads specialist, Google Ads manager, PPC audit or help fixing conversion tracking, the starting point is the same: understand the business goal, identify what is blocking performance and focus on the highest-value improvement first.
Meta Ads for E-commerce
Facebook and Instagram sales campaigns, retargeting, creative testing, audience testing and purchase tracking for online stores.
Meta Ads management →Google Ads for Lead Generation
Google Search Ads and PPC management for businesses that want enquiries, calls, bookings or other high-intent leads.
Google Ads management →Ads for Local & Service Businesses
Meta Ads and Google Ads campaigns for service businesses that need qualified enquiries instead of low-quality clicks.
Discuss lead generation →Conversion Tracking Fixes
Help with missing purchases, duplicate events, inaccurate lead tracking, Meta Pixel issues, GA4 events and Google Ads conversions.
Conversion tracking service →A Meta Ads and Google Ads specialist who also understands the tracking behind the campaigns.
Paid advertising problems are not always caused by the ad platform itself. Weak targeting, poor creative, irrelevant search traffic, landing-page friction and broken conversion tracking can all affect results. I work across campaign management and measurement, which makes it easier to separate an advertising problem from a tracking problem before making optimisation decisions.
Meta Ads, Google Ads and conversion tracking FAQs
Common questions from businesses looking for Facebook Ads management, Google Ads / PPC support and reliable conversion tracking.
It depends on how your customers buy. Meta Ads can work well when demand is created through strong offers and creative, while Google Ads is often useful when people are already searching with clear intent. I review your business, offer, audience, budget and existing data before recommending a starting point.
Yes. Meta Ads management covers Facebook and Instagram campaigns and can include strategy, campaign setup, audience testing, retargeting, creative testing, budget optimisation and performance analysis. If tracking issues are found, I will also explain what should be corrected.
Yes. I can audit, restructure or manage an existing Google Ads account. The review can cover keywords, search terms, campaign structure, ads, budgets, bidding, conversion tracking and landing-page alignment.
Yes. Conversion tracking, GA4, GTM and server-side implementations can be delivered as standalone technical projects.
Not every campaign requires the same setup, but reliable measurement should be in place before making major optimisation decisions. I can review your existing setup and recommend what is actually necessary.
Yes. For technical tracking work, I can provide implementation requirements or work alongside the person responsible for the website when code or dataLayer changes are needed.
Yes. I work with e-commerce stores and businesses that generate leads, enquiries, messages or bookings. The campaign structure and conversion goals are adapted to the customer journey rather than using one fixed setup for every business.
Yes. The work can be handled remotely, including account audits, campaign management, reporting and tracking coordination. Calls can be scheduled around the client’s timezone when needed.
Need a Meta Ads specialist, Google Ads manager or help fixing your conversion tracking?
Send me your website, current advertising situation and the result you want to improve. I can review whether the priority is Meta Ads, Google Ads, conversion tracking or a combination of the three, then suggest a practical next step.