MANIK MIA · DIGITAL ADVERTISING SPECIALIST

Meta Ads & Google Ads Management for Leads, Sales and Measurable Growth

I provide hands-on Facebook and Instagram advertising, Google Ads / PPC management and conversion tracking for e-commerce stores, lead-generation businesses and local services. Work directly with me rather than through an agency.

Book a Free Consultation → View My Portfolio

Direct communication · 01756826096

My core services ● Direct support
M
Meta Ads Management Facebook & Instagram · Leads & Sales
PRIMARY
G
Google Ads / PPC Search · Shopping · Performance
PRIMARY
✓
Conversion Tracking GA4 · GTM · Pixel · CAPI
SUPPORT

Campaign management supported by practical conversion measurement.

PLATFORMS & TOOLS
Meta Ads Google Ads GA4 Google Tag Manager Meta Pixel & CAPI Google Merchant Center
WHAT I DO

Paid advertising first, supported by reliable conversion tracking

I focus primarily on Meta Ads and Google Ads. Tracking, analytics and product-feed support help connect campaign performance to the actions your business actually values.

M 01 / PRIMARY SERVICE

Meta Ads Management

Facebook & Instagram Advertising

For e-commerce stores and service businesses that need purchases, enquiries, messages or bookings through Facebook and Instagram.

Explore Meta Ads Service → Book a Consultation

Hands-on campaign experience across e-commerce and lead-generation projects.

I plan, build and optimise Meta Ads around the action your business needs. This may include website purchases, qualified enquiries, WhatsApp or Messenger conversations, appointment requests and retargeting.

1 What's Included

  • Campaign strategy and account structure
  • Sales, lead and messaging campaigns
  • Audience research and testing
  • Broad, interest and lookalike strategies
  • Retargeting campaign setup
  • Creative and ad-copy testing
  • Budget allocation and scaling
  • Campaign analysis and optimisation
  • Meta Pixel review
  • CAPI and event-quality review

2 How I Approach It

I review your offer, audience, funnel and existing account data, then build a testing structure for creatives, targeting and placements. I compare reported conversions with actual lead or sales quality before making budget decisions.

3 What I Measure

  • Purchases and cost per purchase
  • ROAS where revenue data is available
  • Qualified leads and enquiries
  • Messaging conversation costs
  • Creative and audience performance
  • Retargeting performance
✓ 03 / MEASUREMENT FOUNDATION

Conversion Tracking

Pixel, GA4, GTM & CAPI

For businesses that need to verify whether purchases, leads, forms, calls and other important actions are measured correctly.

Explore Tracking Service → Request a Free Tracking Audit

Complex custom or server-side implementations are reviewed and scoped separately.

Conversion tracking connects your advertising activity to actual website actions. I review existing events, identify missing or duplicate measurement and configure tracking based on your business goals.

1 What's Included

  • Google Ads conversion tracking
  • Meta Pixel implementation
  • Meta Conversions API support
  • Google Ads Enhanced Conversions
  • GA4 event and key-event configuration
  • Google Tag Manager setup
  • E-commerce event tracking
  • Event deduplication checks
  • Tag Assistant and DebugView testing
  • Server-side GTM where appropriate

2 How I Approach It

I map the actions your business values, compare them with existing analytics and advertising events, identify gaps, then test the corrected setup before using those conversions for campaign optimisation.
▥ 04 / ANALYTICS & TAGGING

GA4 & Google Tag Manager

For websites that need clearer analytics, organised events and a tracking container that is easier to maintain.

Explore GA4 Service → Explore GTM Service →

GA4 and GTM provide the analytics and tag-management layer behind many paid advertising projects. They help organise events, connect measurement platforms and investigate missing or duplicate tracking.

1 What's Included

  • GA4 property and stream setup
  • Event and key-event configuration
  • E-commerce measurement
  • Google Ads and Search Console linking
  • GTM tags, triggers and variables
  • Container audit and cleanup
  • Data layer guidance where required
  • Tag Assistant and DebugView QA
  • Measurement documentation
  • Reporting support as agreed
▣ 05 / E-COMMERCE FEEDS

Google Merchant Center & Shopping

For e-commerce businesses that need product feeds, Merchant Center configuration and Shopping readiness.

Discuss Merchant Center → View Related Work

For online stores using Google Shopping or Performance Max, I can support the Merchant Center and product-feed setup that supplies campaign product data.

1 What's Included

  • Merchant Center account setup
  • Website verification and claiming
  • Product feed connection
  • Product attribute review
  • Diagnostics and disapproval checks
  • Shipping and return settings
  • Google Ads account connection
  • Shopping-readiness review
↗ 06 / E-COMMERCE MARKETING

E-commerce Performance Marketing

For online stores that need paid advertising, product feeds and purchase tracking to work together.

Discuss E-commerce Growth → View E-commerce Projects

I can support a connected e-commerce marketing workflow combining Meta Ads, Google Ads, Shopping, Merchant Center, GA4, GTM and purchase measurement.

1 Areas I Can Support

  • Meta Ads sales campaigns
  • Google Ads and Shopping campaigns
  • Retargeting strategy
  • Product-feed readiness
  • Purchase and checkout tracking
  • GA4 e-commerce reporting
  • Campaign performance analysis
  • Landing-page and funnel observations
ADDITIONAL SUPPORT

Related digital marketing capabilities

Supporting services that can complement your paid advertising projects.

Google Search Console

Search performance, indexing reviews and GA4 connection support.

Google Business Profile

Local business profile setup and optimisation support.

TikTok Ads

Campaign setup where TikTok is relevant to the target audience.

Marketing Audits

Review advertising, measurement and funnel issues before investing.

WHO I HELP

Paid advertising support for different business goals

I work with businesses that need leads, online sales or more dependable advertising measurement.

Meta Ads for E-commerce

Sales campaigns, creative testing, audiences, retargeting and purchase measurement.

Meta Ads service →

Conversion Tracking Fixes

Missing purchases, duplicate events, inaccurate lead tracking and Pixel or GA4 issues.

Tracking service →
WHY WORK DIRECTLY WITH ME

Campaign management with an understanding of the tracking behind it

Advertising performance can be affected by targeting, creative, search terms, landing pages and measurement issues. I review these areas together rather than relying on clicks or impressions alone.

Hands-on Meta Ads Experience

Campaign management across e-commerce and lead-generation projects.

Google Ads / PPC Management

Campaign planning around search intent, relevant landing pages and conversion actions.

Tracking Knowledge

GA4, GTM, Meta Pixel, Conversions API and Google Ads conversions.

Business-Focused Reporting

Attention to leads, purchases, conversion quality and cost efficiency rather than vanity metrics.

FAQ

Frequently asked questions

Questions about Meta Ads, Google Ads and conversion tracking.

Should I start with Meta Ads or Google Ads?

It depends on your offer and how customers buy. Meta Ads can help reach relevant audiences through creative and offers, while Google Ads can reach people actively searching. I review the business, budget and available data before suggesting a starting approach.

Do you manage Facebook and Instagram Ads?

Yes. Meta Ads management can include strategy, campaign setup, audience testing, creative testing, retargeting, budget optimisation and performance analysis.

Can you audit or manage an existing Google Ads account?

Yes. I can review existing account structure, keywords, search terms, ads, bidding, budgets, landing pages and conversion tracking, then agree on a practical scope of work.

Do you offer conversion tracking without ad management?

Yes. Tracking can be delivered as a separate project. More complex custom integrations or server-side work are assessed and scoped before proceeding.

Do I need GA4 and GTM before running ads?

Not every campaign requires the same tools, but important conversion actions should be measured reliably. I review what is already installed before recommending changes.

Can you work with my website developer?

Yes. When tracking requires website changes, I can explain the implementation requirements and coordinate with your developer or technical team.

Do you work with e-commerce and service businesses?

Yes. I support online stores and businesses that need enquiries, calls, messages or bookings. Campaign objectives are adapted to the business and customer journey.

Can you work with international clients remotely?

Yes. Account reviews, campaign management, reporting and tracking coordination can be handled remotely, with calls arranged around the client's timezone.

LET'S WORK TOGETHER

Need help with Meta Ads, Google Ads or conversion tracking?

Send me your website, current advertising situation and the result you want to improve. I'll review the context and suggest a practical next step.

Book a Free Consultation → Get a Free Tracking Audit
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