Selected Google Ads, Meta Ads, analytics and conversion tracking projects across e-commerce, lead generation and performance marketing.
Meta AdsManaged Facebook and Instagram advertising for a UK e-commerce brand, focused on customer acquisition, online sales and reliable purchase tracking.
Campaigns were structured around prospecting and retargeting, with ongoing audience and creative testing. Tracking quality was reviewed so campaign decisions could be based on more reliable conversion data.
Meta AdsManaged Meta Ads for a fashion e-commerce brand, supporting product sales through audience testing, creative optimisation and retargeting.
The campaign approach focused on matching creative with product intent, testing audiences and monitoring purchase-focused performance while keeping the account structure practical for ongoing optimisation.
Google AdsManaged Google Ads for an e-commerce store with a focus on purchase-driven traffic, campaign efficiency and measurable sales performance.
The account was managed around commercial search intent and conversion data, with performance reviewed across campaign structure, search behaviour, CPC, purchases and budget allocation.
Meta AdsRan Meta campaigns for a moving and house-shifting service, focused on generating message enquiries from people actively looking for relocation support.
Campaigns were built around service intent, location relevance and message-based conversion goals. Performance was improved through audience testing and repeated optimisation across multiple campaign periods.
Meta AdsManaged Meta lead-generation campaigns for a real-estate business, focused on reaching people interested in apartment and property opportunities.
The work centred on lead-focused campaign setup, location and audience selection, offer positioning and performance review to support more relevant property enquiries.
Meta AdsManaged purchase-focused Meta campaigns for a multi-category e-commerce store, supporting online sales across gift, gadget and lifestyle products.
Campaigns were optimised around purchase intent, product-led creative, audience testing and retargeting, with performance monitored against sales and cost-per-purchase signals.
Meta AdsManaged Meta campaigns for a fashion and sportswear brand, supporting engagement, enquiries and product-focused promotion across Facebook and Instagram.
The campaign mix included product promotion, engagement and message objectives, with creative and audience adjustments based on the type of offer and customer action being targeted.
Conversion TrackingConfigured and maintained measurement across GA4, Google Tag Manager and advertising platforms to support more reliable e-commerce conversion data.
The tracking setup connected important website actions with advertising platforms so campaign performance could be evaluated using clearer purchase and behavioural data.
AnalyticsUsed GA4 reporting to review user behaviour, page performance, engagement and e-commerce activity across the customer journey.
Analytics reporting was used alongside advertising data to understand how users moved through the website, which pages attracted engagement and where marketing activity was contributing to meaningful actions.
If you want to improve Google Ads, Meta Ads or conversion tracking, I can review your current setup and help identify the most useful next steps.
