Teeology — Meta Ads for Streetwear E-commerce Sales
A real Facebook and Instagram Ads project for a Bangladesh-based streetwear brand, focused on website purchases, audience and product testing, cost-per-purchase analysis and ongoing campaign optimisation.
161 website purchases across the visible Teeology campaign view
The figures below come from the Teeology Ads Manager screenshot shown later in this case study and represent the six purchase campaigns visible in that account view.
Teeology Meta Ads · Purchase Campaign View
The campaign screenshot is included below so prospective clients can see the supporting account evidence in context.
Results vary by campaign period, product, audience, creative and budget. These numbers are presented as account-view evidence, not as a promise of future campaign performance.
Building purchase-focused Meta Ads for a growing streetwear brand
The objective was to use Facebook and Instagram Ads as a measurable sales channel while keeping campaign performance clear enough for practical day-to-day optimisation.
Teeology is a Bangladesh-based e-commerce clothing brand focused on streetwear and dropshoulder apparel. My work centred on Meta Ads campaign management for website purchases, with campaigns structured around product demand, audience response and actual sales performance.
The account included multiple purchase campaigns running across different periods and budget levels. That made campaign comparison important: purchase volume, cost per purchase, spend, reach and impressions needed to be reviewed together rather than judging performance from one ad or a single short campaign window.
The optimisation process focused on identifying stronger campaigns, maintaining efficient acquisition costs and using real website-purchase data in Ads Manager to guide practical budget and campaign decisions.
What the account needed
- Purchase-focused Meta Ads for an e-commerce clothing brand.
- Regular comparison of cost per purchase across multiple campaigns.
- Audience and product-led creative testing.
- Budget decisions based on real website purchase performance.
- A repeatable process for ongoing campaign optimisation.
How I managed the Teeology Meta Ads campaigns
The work focused on purchase intent, product testing, campaign comparison and ongoing optimisation across multiple sales campaigns.
Sales-Focused Structure
Campaigns were organised around website purchases, product demand and practical budget levels.
Audience & Product Testing
Different product opportunities and campaign periods were compared to identify stronger sales response.
Cost-per-Purchase Review
Purchase volume, spend and cost per result were reviewed together to understand campaign efficiency.
Budget & Performance Decisions
Campaign data guided adjustments instead of relying on clicks or impressions alone.
The account signals used to guide campaign decisions
Teeology’s campaign performance was evaluated across sales, efficiency, product response and audience performance rather than one metric in isolation.
Product-Led Campaign Decisions
Different apparel products and campaign periods were reviewed to identify stronger purchase response.
Audience Testing
Audience choices were evaluated against actual purchase performance instead of engagement alone.
Cost per Purchase
Cost per result was compared alongside purchase volume and spend to understand campaign efficiency.
Spend Allocation
Budget decisions were informed by performance differences between campaigns and changing product demand.
Website Purchase Results
Website purchases in Ads Manager were used as the primary performance signal for e-commerce optimisation.
Ongoing Performance Analysis
Purchases, cost, reach, impressions and spend were reviewed together before adjustments were made.
Campaign strategy and real Ads Manager evidence
The case study includes both the Teeology project presentation and the Ads Manager account view used to support the campaign results shown above.
Campaign Strategy Overview
A visual overview of the Teeology Meta Ads project, focused on e-commerce sales, audience targeting, purchase optimisation and streetwear product promotion.
Ads Manager Performance
Real campaign data showing six purchase campaigns with 161 website purchases at an average cost per purchase of $0.51 in the visible account view.
What I handled in the account
The project covered the hands-on Meta Ads work required to run, compare and optimise purchase-focused e-commerce campaigns.
Campaign Strategy
Purchase-focused campaign planning, account structure and product-led campaign decisions.
Audience Strategy
Audience selection and testing based on product relevance, intent and campaign performance.
Creative Direction
Reviewing product-led ad opportunities and matching creative direction to streetwear campaigns.
Performance Analysis
Comparing purchases, cost per result, spend, reach and impressions across campaigns.
Purchase Measurement
Using website purchase results in Ads Manager as the main performance signal for optimisation.
Ongoing Optimisation
Adjusting campaign decisions based on efficiency, purchase volume and changing performance.
What this Teeology Meta Ads case study demonstrates
The account shows how ongoing campaign review can turn paid-social data into clearer e-commerce decisions.
- Website purchases are a stronger decision signal than traffic or engagement alone for an e-commerce sales campaign.
- Cost per purchase can vary between campaign periods, which makes ongoing comparison important.
- Product-led creative and audience testing should be reviewed against actual purchase performance.
- Budget decisions are more useful when purchase volume, spend and acquisition cost are considered together.
- Multiple campaigns provide stronger context than presenting one isolated result as the entire account performance.
- Consistent optimisation helps maintain a clearer view of what is driving sales efficiently.
Need this type of support for your own campaigns?
This project sits within my broader paid-media and conversion-measurement services.
Looking for a Meta Ads specialist for your e-commerce or lead-generation campaigns?
Send me your website and a short description of what you are currently running. I can review the situation and discuss the most useful next step for your Meta Ads, Google Ads or conversion tracking.