I help businesses generate more leads, sales and useful marketing data through Meta Ads management, Google Ads management and reliable conversion tracking. My work covers Facebook and Instagram Ads, Google Search, Shopping and Performance Max, plus GA4, Google Tag Manager, Meta Pixel and conversion measurement.
I have been working in digital marketing since 2019, with my strongest focus on Meta Ads and Google Ads, supported by conversion tracking and analytics.
My work is centred on helping businesses get more value from paid advertising. I manage Meta Ads for Facebook and Instagram and Google Ads campaigns with a practical focus on leads, sales, customer enquiries and efficient use of advertising budget.
For Meta Ads, I work across campaign strategy, audience testing, creative testing, retargeting, sales campaigns, lead generation and messaging campaigns. For Google Ads, I work with Search campaigns, Google Shopping, Performance Max, keyword and search-intent research, bidding, budget control and ongoing optimisation.
I also work with conversion tracking because campaign optimisation depends on the quality of the data being sent back to the advertising platforms. That includes GA4, Google Tag Manager, Google Ads conversion actions, Meta Pixel and Meta Conversions API, with server-side tracking used where it is appropriate for the website and technical setup.
My approach is direct and hands-on. The same person reviewing your campaign data is also making the optimisation decisions. That makes it easier to connect advertising strategy, landing-page performance and conversion measurement instead of treating them as separate pieces.
Through Manik Insights, I work with businesses that need a Meta Ads specialist, Google Ads specialist or conversion tracking specialist who can understand the campaign, explain what the data means and focus on the actions most likely to improve performance.
Paid advertising should not be managed by guesswork. Good campaigns need clear strategy, continuous testing and conversion data you can actually trust.
My service priority is Meta Ads first, Google Ads second, then conversion tracking and analytics to support better optimisation.
Facebook Ads and Instagram Ads management for businesses that want more purchases, leads, messages or qualified enquiries. I work on campaign structure, targeting, audience testing, creative testing, retargeting and ongoing optimisation.
Google Ads management for high-intent traffic, leads and online sales. I work with Search, Shopping and Performance Max campaigns, keyword research, search terms, bidding, budgets, conversion data and ongoing PPC optimisation.
Conversion tracking setup and troubleshooting for Meta Ads and Google Ads using GA4, GTM, Google Ads conversions, Meta Pixel and CAPI. I focus on making sure the actions that matter to the business are measured correctly.
I adapt the campaign structure to the business model instead of forcing every account into the same template.
Meta sales campaigns, Google Shopping, Performance Max, retargeting and purchase tracking for online stores.
Facebook and Instagram lead campaigns, Google Search Ads and conversion tracking for enquiries and booked calls.
Paid campaigns focused on calls, messages, forms and high-intent searches from potential customers.
GA4, GTM, Meta Pixel and Google Ads conversion checks when campaign numbers do not match real leads or sales.
Clear strategy, hands-on campaign management and measurement that supports better decisions.
I review the account, offer, audience, tracking and business goal before deciding what should be changed or launched.
I manage campaign structure, budgets, targeting, search terms, creatives and performance instead of simply launching ads and leaving them untouched.
I check the conversion data used by Meta Ads and Google Ads so optimisation is based on meaningful business actions.
I focus reporting on useful metrics such as leads, sales, CPA, ROAS, conversion rate and the quality of the results being generated.
If you are searching for help with Facebook Ads, Instagram Ads, Google Ads or conversion tracking, these are the types of tasks I regularly work with.
A few quick answers about the type of work I can support.
If you want help improving Facebook and Instagram Ads, Google Ads or conversion tracking, send me a message and tell me what you are currently running and what you want to improve.
