Meta Ads Specialist for Facebook & Instagram Advertising
I provide Meta Ads management for e-commerce, lead generation and service businesses. Campaigns across Facebook and Instagram are planned around your offer, audience and business goal, with creative testing, retargeting, budget optimisation and reliable Meta Pixel / Conversions API measurement where appropriate.
+880 1756-826096Meta Ads management built around sales, leads and measurable performance
Facebook Ads and Instagram Ads can support e-commerce sales, lead generation, bookings, messages and retargeting. My approach combines campaign structure, audience strategy, creative testing and conversion measurement so optimisation is based on business outcomes rather than clicks alone.
Meta Ads Audience Strategy
Campaigns can use broad, interest-based, custom and lookalike audiences depending on your goals, data quality and account maturity.
Creative Testing for Facebook & Instagram
Reels, Stories, carousels and video formats give you multiple ways to test messaging, offers and creative angles across the funnel.
Meta Ads Retargeting & Remarketing
Retargeting can reconnect with website visitors, engagers and other warm audiences using messaging matched to their stage in the customer journey.
Meta Ads for e-commerce, lead generation and service businesses
I work with businesses that need hands-on Facebook and Instagram Ads management, whether the goal is online sales, qualified enquiries, bookings, messages or a stronger retargeting system.
Facebook & Instagram Ads for E-commerce Stores
Campaign management for online stores that want to test products, offers, audiences and creative while tracking purchases and revenue as accurately as the website setup allows.
- Sales and website conversion campaigns
- Product, offer and creative testing
- Cart and product-view retargeting
- Purchase, CPA and ROAS analysis
Facebook Lead Ads & Instagram Lead Generation
Lead-generation campaigns for businesses that need enquiries, consultation requests, bookings or customer conversations from Facebook and Instagram.
- Meta instant form campaigns
- Website lead-generation campaigns
- Audience and lead-quality testing
- Cost-per-lead optimisation
Meta Ads for Local Services, WhatsApp & Messenger
Facebook and Instagram advertising for service businesses where the conversion may happen through a form, call, WhatsApp conversation or Messenger enquiry.
- Click-to-WhatsApp and Messenger ads
- Local lead-generation campaigns
- Retargeting warm prospects
- Lead and conversation cost analysis
Facebook & Instagram ad formats matched to your goals
Campaign format depends on the offer and customer journey. I can manage Meta Ads across feed, Reels, Stories, retargeting, lead-generation and direct-message placements where they fit the strategy.
Facebook Ads
Feed and other eligible Facebook placements
Instagram Ads
Feed, Explore and other eligible Instagram placements
Reels & Stories
Full-screen short video
Meta Retargeting
Website visitors, engagers and warm audiences
WhatsApp / Messenger Ads
Click-to-message lead generation
What’s included in Facebook & Instagram Ads management
Campaign strategy comes first. Tracking supports the decisions, but the main focus is building, testing and optimising Meta Ads around your business objective.
Meta Ads Account Audit & Campaign Strategy
I review the existing Meta Ads account, campaign objectives, structure, budgets, audiences, creative performance, retargeting and conversion data before deciding what should be kept, changed or tested next.
- ✓Campaign and ad-set structure
- ✓Budget allocation and objectives
- ✓Audience overlap and testing
- ✓Creative performance and fatigue
- ✓Retargeting opportunities
- ✓Conversion and event data review
Broad, Interest, Custom & Lookalike Audience Testing
Audience strategy is selected based on the offer, market, available data and campaign maturity rather than forcing one targeting method into every account.
- ✓Broad and interest audience testing
- ✓Custom and lookalike audiences
- ✓Warm-audience segmentation
Meta Ad Creative Testing & Ad Copy
I test different hooks, offers, copy, formats and creative angles to learn what gets attention and what produces useful business results.
- ✓Creative-testing plan
- ✓Primary text and headline support
- ✓Static, carousel, video and Reels testing
Facebook & Instagram Retargeting Campaigns
Warm audiences can be built around website behaviour, engagement, video views, leads or cart activity, with messaging matched to where people are in the customer journey.
- ✓Website visitor retargeting
- ✓Engagement and video-view audiences
- ✓Product-view and cart retargeting
Meta Pixel & Conversions API Review
I review the events Meta receives and can configure standard Pixel tracking and support Conversions API where appropriate. Complex custom or server-side requirements can be coordinated with your developer.
- ✓Pixel and event audit
- ✓Purchase / lead event validation
- ✓CAPI and deduplication checks where applicable
Meta Ads Optimisation, Budget Management & Reporting
Campaigns are reviewed using the metrics that matter to the objective, such as purchases, leads, cost per result, conversion quality and ROAS where revenue tracking is available.
- ✓Budget and performance monitoring
- ✓CPA, CPL and ROAS analysis
- ✓Creative and audience performance notes
A practical Meta Ads management process from audit to optimisation
I start with the business goal and existing account, then build or refine campaigns, test audiences and creative, and use conversion data to guide ongoing optimisation.
Account & Tracking Audit
Campaign structure, objectives, audiences, creative and conversion data are reviewed.
Campaign Strategy
Objectives, audiences, budget structure, funnel and testing priorities are mapped.
Creative, Copy & Launch
Campaigns launch with clear creative angles, ad copy and measurable conversion actions.
Optimise & Test
Audience, creative, placements, budget and campaign performance are reviewed as data builds.
Report & Scale Carefully
Budget is increased only where the data supports it, with reporting focused on useful business KPIs.
Meta Ads tools used for campaign management and measurement
Questions about Facebook & Instagram Ads management
These are common questions from businesses looking for a Meta Ads specialist. If your situation is different, send me a message.
Yes. I manage Meta campaigns across Facebook and Instagram, including campaign strategy, account structure, audience testing, creative testing, retargeting, optimisation and performance reporting.
Yes. Meta Ads for e-commerce can include sales campaigns, product and offer testing, retargeting, catalog or website conversion campaigns, creative testing and purchase-focused reporting where the website and tracking setup support it.
Yes. Lead-generation campaigns can use Meta instant forms, website forms, calls, WhatsApp or Messenger depending on the business and customer journey.
Yes. A Meta Ads audit can review campaign structure, objectives, budgets, audiences, creative performance, retargeting, tracking and conversion data to identify practical areas for improvement.
There is no single minimum budget that suits every business. A practical starting budget depends on your market, offer, margins, audience size, campaign objective and expected conversion value.
I can review and configure Meta Pixel events and support Conversions API implementations where appropriate. More complex server-side or custom-development requirements may need coordination with your website developer.
Yes. Ad copy, testing angles and creative direction can be part of campaign management. Existing assets can be refined, and new creative concepts can be recommended for testing.
Yes. Click-to-WhatsApp and Messenger campaigns can be used for businesses where direct conversation is an important part of the sales or lead-generation process.
Yes. Your business should retain ownership of its Meta Business assets. I work through the access you provide to your existing Business Portfolio, ad account, Page, Instagram account and Pixel where applicable.
Related advertising and conversion tracking services
Looking for a Meta Ads specialist to manage Facebook & Instagram campaigns?
Send me your website and a short description of your goal. I can review whether your next step should be a Meta Ads audit, new Facebook and Instagram campaigns, lead generation, e-commerce advertising, retargeting or tracking improvements.